Edward, a marketing master and spokesperson for the dark arts of rhetoric and propaganda, is hired to educate a controversial businessman running for an important public office. It’s Edward’s job to bestow the black magic of verbal and written manipulation on the businessman to win the election. Where the tongue is quicker than the mind—and the pen sharp enough to cut—are these skills a well-respected art? Or are they just cheap mental tricks wielded by insincere charlatans? Since perfected by the ancient Greeks, rhetoric has slowly devolved from a respected art into a manipulative tool used in marketing, politics and any other walk of life where mental and verbal coercion pays. Rhetoric, propaganda and the strategic use of logical fallacies are mental and verbal manipulations similar to the dark arts of black magic, in that they create smoke and mirrors to change minds to believe mistruths. And unlike a magician who deceives to entertain, these dark wizards act maliciously in pursuit of profit and power over others.